Marketing is about acquiring and retaining customers for products and services by delivering customer value. It is about having a finger on the pulse of the consumer so that it is possible to identify and create needs, and to cater to them effectively and efficiently. In order to do this, a firm has to constantly track consumers, monitor the environment, and keep an eye on competition. Marketing is no longer just selling or advertising or publicity. Today, Marketing has become a multi disciplinary stream of business studies and practice. Relationship Marketing, Viral Marketing, Buzz Marketing, Experiential Marketing and Web Marketing have become buzz words of the industry. Fashion, Entertainment & Media, Hospitality & Tourism, Education, NGOs & Philanthropy are the hottest areas for aspiring marketing managers. At VIM, we strive for excellence in researching cutting-edge issues in marketing, and in delivering the best in the classroom.